Lead Paid Media Strategist
10+ yrs · B2B SaaS
Representative bench profile · Assigned per engagement
Specialist bench · Growth bench
Paid media & demand gen
Paid social, search, and demand programs where creative, landing experience, and measurement share one story.
- Paid social
- Search
- Creative testing
6+ paid media specialists
- Ads and landing pages that match the brand film.
- Faster test cycles with clear readouts.
- Spend narratives finance and growth can align on.
Inside your pod
How Paid media plugs in.
Paid specialists are matched by channel depth and category—B2B pipeline, regulated claims, or high-velocity DTC.
Typical deliverables
- Channel strategy and test plans
- Creative briefs tied to landing variants
- Budget pacing and performance dashboards
- Experiment readouts for leadership
Bench depth
Representative senior profiles.
Role archetypes on our bench—matched by category fit when your engagement is scoped. Not a public roster of freelancers.
Senior Paid Social
8+ yrs · Consumer, climate
Representative bench profile · Assigned per engagement
Performance Marketer
7+ yrs · Fintech
Representative bench profile · Assigned per engagement
Standards
How we match specialists to your scope.
- Account structure and testing methodology review
- Creative-performance collaboration check
- Category compliance awareness for regulated brands
FAQ
Questions about this discipline.
Do you require minimum ad spend?
We scope programs to your stage—launch sprints, always-on, or quarterly test windows.
Related
Other disciplines on the bench.
Next step
Include Paid media on your pod?
Tell us your timeline and category—we will show pod shape, commercial options, and who leads.
Start a project