Each layout ran its own ads and print. Site-visit booking, executive referrals, and enquiry follow-up varied project to project.
Work · 02 / 07
Client work
Real estate · Plotted developments · Chennai & Pondicherry
Multi-project marketing and site-visit conversion
Manju Groups runs multiple plotted developments—from Bluespot and Greenspot to corridor launches across Tamil Nadu and Pondicherry.
30M+sq.ft developed
Real estateThe story
Challenge → system → impact.
How one engagement moved from friction to a reusable system.
Unified campaign framework, layout sub-brand rules, Meta and Google creative sets, site-visit CTA flows, and executive referral templates.
Stronger enquiry quality, coordinated storytelling across layouts, and quicker rollout when new projects open.
Deliverables
What shipped.
Engagement shape: Pod · multi-project rhythm
Campaign + ad template systemHoarding and print packSite-visit landing flowsExecutive referral creative
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