The 'education with employment' model was hard to explain in one glance. Recruiter proof and student outcomes were buried in long copy.
Work · 05 / 07
Client work
Education · Work-integrated programs · Chennai
Enrollment and employer-partnership marketing
Work-integrated MBA and MCA programs needed creative that speaks to students and Fortune 500 recruiters in the same system—not traditional MBA clichés.
100+recruiting partners
EducationThe story
Challenge → system → impact.
How one engagement moved from friction to a reusable system.
Program positioning, enrollment landing system, recruiter one-pager kit, campus event creative, and social proof templates for intake cycles.
Clearer value for students and partners, reusable assets each intake season, and stronger recruiter-facing materials.
Deliverables
What shipped.
Engagement shape: Seasonal · intake cycles
Program positioning + messagingEnrollment landing pagesCampus event + open-day kitRecruiter enablement pack
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