Recruitment, corporate services, and the Workfreaks app each felt like separate brands. Employer and candidate funnels lacked cohesive creative.
Work · 04 / 07
Client work
Staffing · Platform & recruitment · Chennai
Brand, digital, and employer-facing growth
Workfreaks connects employers, professionals, and service providers across Chennai and Bengaluru—the platform, app, and corporate brand needed one voice.
10K+network reach
Staffing & HRThe story
Challenge → system → impact.
How one engagement moved from friction to a reusable system.
Brand spine, app and web asset kit, employer campaign templates, sector-vertical ad sets, and social content system across BFSI, IT, hospitality, and real estate hiring.
One recognizable Workfreaks identity across hiring and networking touchpoints, with faster campaign turns per sector vertical.
Deliverables
What shipped.
Engagement shape: Ongoing · brand + growth
Brand refresh + digital kitEmployer campaign packApp store + social templatesSector-vertical ad sets
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